PPARX
America’s pharmaceutical companies needed to spread the word about their assistance programs for patients. Our database-driven system not only tracks 2,500 drugs and 475 programs, it has reached 5 million patients – and counting.
Learn moreED in ‘08
Working with two major foundations funded by Bill & Melinda Gates and Eli & Edythe Broad, we branded a typically local issue – ‘school reform’ in the form of candidate “ED” (education) – and injected it into the presidential campaign.
Learn moreUNICEF MySpace
Our award-winning MySpace page for UNICEF takes the landmark organization to a new generation of young people who care about others – but who just happen to gather online. We increased UNICEF’s friends by 40%.
Learn moreDonors Choose
Winning Amazon.com’s challenge to raise the most money in 10 weeks, meant up to $1 million in new money for philanthropy Donors Choose. Our email and game strategy beat out nine other, much larger organizations.
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Social Media...Is Here to Stay
Effective Technologies for Reaching Audiences
Social media are here to stay. These interactive online technologies, which allow online users to share content, have made themselves indispensable, and the features offered by social media sites are firmly entrenched as the primary method for online dialogue for organizations and people of all ages.
Generation O: The Implications for Traditional Marketers
Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading...