Multi-Site, Multi-Language Web Redesign
Thirty-five percent of the world's software is pirated! To curb piracy, Virilion has created more than 60 culturally relevant sites in 36 languages allowing untrained staff at local affiliates to add relevant content in their native languages. Cyber TreeHouse Interactive Game
Pirated software can destroy computers and data. We created BSA’s interactive Cyber TreeHouse to attract kids (8 to 13) to watch music videos, play match games, even throw darts – while learning the dangers of piracy. The result: 15,209 page views a month and a 400% ROI over four years.BSA Online Flash Advertisement
Banner ads succeed when they get viewers to click. Since 2003, we have created engaging ads that attract attention and persuade the target audience of young males to visit the BSA center for reporting software piracy. Conversions in 2008 are up more than 100% a month.Blue Butterfly Campaign Animated Graphics (HealthyChild.org)
The challenge: Teach parents the five steps to protect homes from unhealthy toxins. An animated blue butterfly leads visitors through the lessons at
www.bluebutterfly.com. The intuitively designed Web site delivered the client’s objectives and won an IMA interactive media award.
90 Tips for 90 Days’ Transition Blog
How to prepare supporters for a new brand and a new Web site? We helped CHEC create and write a three-month blog featuring a series of highly useful, snappy tips from its community of celebrity and scientific writers. Mission accomplished.EDin08 Branding & Online Campaign
The Challenge – Inject a typically local issue, ‘education reform’ into a national campaign. Early in the presidential primary season, we came up with our own candidate, ED (education), and wrapped the mystery candidate in bold, non-traditional colors online and offline'I AM ED' social media campaign & collateral
To focus the enthusiasm of young people on school reform, we encouraged them to become spokesmen for the EDin08 campaign on social media sites and create videos for YouTube that included their ‘education heroes’. Science Research News interactive magazine
Well-known for excellence in business, law, politics and the arts, Georgetown was often overlooked in science and math. We designed an accessible Web site that shows Georgetown’s achievements as edgy and modern - and it’s attracting new donors, students and researchers.Message in a Bottle Campaign
As part of a campaign to draw attention to the company’s role in the California economy, we devised a campaign to deliver succinct economic facts to state legislators in the company’s trademark brown beer bottles. Positive Parenting Connection via MySpace
Created viral messaging around “positive parenting” on MySpace to promote the “Prevent Don’t Provide” campaign urging parents not to supply alcohol to their kids for events like prom and graduation parties.PhRMA
The Pharmaceutical Research and Manufacturers of America represent America’s leading pharmaceutical and biotechnology companies. PhRMA member companies spent $44.5 billon in 2007 to discover and develop new medications.PPARx.org Usability, Site Architecture, Design & Deployment
Few needy patients seemed to know about assistance PhRMA members provide. We designed new branding and usability plans that funneled three key audiences through an online application process. The PPA Web site boasts 100,000 monthly visits and has matched 5 million patients with free or low-cost medications since April 2005.NuestraPhRMA.org Hispanic Outreach Site
To reach Hispanics online requires understanding their family-oriented culture. We designed NuestraPhRMA – ‘Our PhRMA’ -- with vibrant colors and appealing family photos to connect Hispanics to a prescription assistance call center. Calls jumped 50% the first month – and keep growing.USF Snowflake
To make the U.S. Fund for UNICEF annual holiday campaign sparkle online, we created a digital snowflake that, when enlarged, shows the names of individual sponsors on the crystals that make up the beautiful twirling graphic.U.S. Fund: Web Site Redesign
Challenge: Provide a strategic redesign to maximize the site’s efficacy as a marketing and communications tool, visual quality and ease of use. When the site re-launched, 38 other UNICEF National Committees recognized that the U.S. Fund set the standard for online marketing and communications.U.S. Fund: ‘World Heroes’ interactive game
US Fund sought to entertain, educate, and activate young people (6-11) to gain their support. Our interactive “World Heroes” game allowed users to adopt an identity and “deliver” aid in five countries in need. We made it easy to spread by email; Cartoon Network promoted it heavily.UNICEF International: MySpace Social Network
UNICEF came to us when he realized it wanted and needed the same level of thought and expert implementation for its MySpace page as its Web site. Our design earned accolades, and more importantly, results: Friends increased 40% to 26,000 in just five months.US Fund for UNICEF: Trick or Treat Campaign
What does it mean to Trick-or-Treat for UNICEF in this digital era? Virilion joined with the U.S. Fund for UNICEF to re-imagine the organization's flagship campaign with shareable Web site content and a spread-the-message campaign on the new Trick-or-Treat for UNICEF MySpace page.Human Rights Campaign
HRC’s “2nd generation” site couldn’t handle the needs of its 600,000 members. We performed extensive usability and technology audits, then designed an optimum content strategy. An intuitive user interface and highly interactive architecture supports social bookmarking, RSS feeds and increased accessibility.Feed The Pig
To highlight need for young adults to save money, we created a playful feedthepig.com site around campaign “spokes-pig” Benjamin Bankes. Also put Bankes on MySpace. Unexpected pig oinks and cash register rings drive user mouse-explorations while animations offer saving tips. Sixty-day results: 53,000 site visits, 4,600 e-newsletter signups, 155 MySpace friends.‘UR the Spokesperson’ Safe Teen Driving Interactive E-card
Reckless teen-age driving kills and maims thousands each year. Our challenge – Spur teens to use peer pressure to slow kids down. We created edgy, in-your-face video e-cards that teens can send to friends. Visits to campaign site, URtheSpokesman.com, zoomed from 143,000 to 242,500.Endangered Rivers Animated Map
Hurricane Katrina news threatened to swamp American Rivers’ 2006 “10 Most Endangered Rivers” campaign. We used up close video to show that many other people faced danger from “backyard” waterways. Prominent national, regional and local news coverage ensued, generating 9,000 e-mails to Congress.'Crossing the Amazon’ Interactive Game
Parents connect to schools through their kids, so we created a game that allows kids to “net” books and other school supplies as a boat carries them across the Amazon as part of Amazon.com’s $1 million challenge to nonprofits. This game contributed to traffic and a winning effort.
